mb-220 Free Practice Test

- (Exam Topic 4)
You are a marketer for Contoso Ltd. You plan to create a survey asking how much people like Contoso’s products.
You need to ask a series of single answer questions and have a rating scale for the answers, so the respondent can select a value from the scale to answer each question,
Which type of question should you add to your survey?

1. A. Net Promoter Score
2. B. Rating
3. C. Choice
4. D. Likert

Correct Answer: D
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/available-question-types

- (Exam Topic 4)
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model. Solution: You lower the Sales Ready Score.
Does this resolve your issue?

1. A. Yes
2. B. No

Correct Answer: B

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring

- (Exam Topic 4)
Your sales team often request reports on Lead Source Effectiveness. They want to know which marketing campaigns, events, and web contacts generate the most qualified leads, and ultimately the most revenue.
How can you use tools in Dynamics 365 Marketing to generate this report?

1. A. Navigate to Leads, click on Insights, then select the Lead Source Effectiveness tab.
2. B. Navigate to Leads, select the appropriate Lead View, click on Run Report, and select Lead Source Effectiveness.
3. C. Navigate to Contacts, select the appropriate Contact View, click on Run Report, and select Lead Source Effectiveness.
4. D. Under Customer Journeys, go to the insights section for each journey that generates Leads, download the appropriate data, and aggregate it into a separate spreadsheet.

Correct Answer: B
Reference:
https://neilparkhurst.com/2019/02/27/mb-210-microsoft-dynamics-365-for-sales-sales-reports/

- (Exam Topic 4)
You are a marketing assistant at a Credit Union. You need to set up a subscription center for customers to manage their communication settings.
Which seven actions should you perform in sequence? To answer, move all actions from the list of steps to the answer area and arrange them in the correct order.

Solution:
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Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center

Does this meet the goal?

1. A. Yes
2. B. No

Correct Answer: A

- (Exam Topic 4)
You are a functional consultant working at a company that is running campaigns on LinkedIn. You have been tasked with syncing leads from LinkedIn to Dynamics 365 Marketing.
You would like all leads acquired from your LinkedIn campaigns to create a new Lead and Contact record in Dynamics 365 Marketing. You do not want duplicates created when they are existing Leads and Contacts in the system.
Which five steps should you perform in sequence? To answer, move the appropriate steps from the list of steps to the answer area and arrange them in the correct order.

Solution:
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Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/linkedin-lead-gen-integration https://docs.microsoft.com/en-us/dynamics365/marketing/linkedin-configuration

Does this meet the goal?

1. A. Yes
2. B. No

Correct Answer: A