Salesforce-Data-Cloud Free Practice Test

What does the Source Sequence reconciliation rule do in Identity Resolution?

1. A. Sets the priority of specific data sources when building attributes in a unified profile such as a first or last name
2. B. Identifies which data sources should be used in the process of reconciliation by prioritizing the most recently updated data source
3. C. Includes data from sources where the data is alphanumerically sequenced
4. D. Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources

Correct Answer: A
The Source Sequence reconciliation rule allows you to sort your data sources in order of most to least preferred for inclusion in a unified profile9. For example, you can specify that data from Marketing Cloud should have higher priority than data from Service Cloud when selecting attributes such as first name or last name.

Which two statements about Data Cloud's Web and Mobile App connector are true?

1. A. Any Data Streams associated with Web or Mobile connector app will be automaticallydeleted upon deleting the app from Data Cloud Setup
2. B. Data Cloud administrators can see the status of a Web or Mobile connector app on the app details page
3. C. Tenant Specific Endpoint is auto-generated in Data Cloud when setting up a Mobile or Web app connection
4. D. Mobile and Web SDK schema can be updated to delete an existing field

Correct Answer: BC
The app details page shows the status of the app, such as active, inactive, or error. The tenant specific endpoint is a unique URL that is generated for each app and used to send data to Data Cloud from the web or mobile SDK. References: https://help.salesforce.com/s/articleView?id=sf.c360_a_web_mobile_app_connector.htm&t ype=5

An administrator wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV). Which sequence of DMO joins are necessary within the Calculated Insight to enable this calculation?

1. A. Unified Individual > Individual > Sales Order
2. B. Unified Individual > Unified Link Individual > Sales Order
3. C. Sales Order > Unified Individual
4. D. Sales Order > Individual > Unified Individual

Correct Answer: B
To create a multi-dimensional metric to identify unified individual lifetime value (LTV), the administrator needs to join the following data model objects (DMOs) in the Calculated Insight:
✑ Unified Individual: This DMO represents the unified profile of an individual, which
contains attributes from multiple sources.
✑ Unified Link Individual: This DMO represents the link between an Individual DMO and a Unified Individual DMO.
✑ Sales Order: This DMO represents a transaction or purchase made by an individual.
The sequence of joins should start from the Unified Individual DMO, then join the Unified Link Individual DMO using the UnifiedIndividualId field, and then join the Sales Order DMO using the IndividualId field. This way, the administrator can access the sales order data for each unified individual and calculate their lifetime value.

What are two benefits Data Cloud provides a company in relation to managing customer data?

1. A. Unified Identity Resolution
2. B. Data Harmonization
3. C. Data Governance
4. D. Data Marketplace

Correct Answer: AB
These two benefits Data Cloud provides a company in relation to managing customer data. Unified Identity Resolution allows a company to link data from different sources and create a single view of each customer. Data Harmonization allows a company
to standardize and enrich data from different sources and improve data quality and usability. References: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_identity_resolution.htm
&type=5 https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_data_harmonization.ht m&type=5

What is Data Cloud's primary value to customers?

1. A. A single source of truth for all anonymous data
2. B. A platform that can update all connected systems with a golden record in real-time
3. C. A platform that provides a unified view of a customer and their related data
4. D. A platform that can create personalized campaigns by listening, understanding, and acting on customer behavior

Correct Answer: C
Data Cloud??s primary value to customers is that it provides a platform that enables customers to create a unified view of a customer and their related data across different channels and systems, using the Customer 360 data model as the foundation. References: [Data Cloud Overview], [Customer 360 Data Model]