Which data sources are available from Marketing Cloud as a starter bundle?
Correct Answer:
D
These data sources are available from Marketing Cloud as a starter bundle. They provide basic contact data, such as email address, mobile number, and device ID, as well as engagement data, such as email opens, clicks, bounces, unsubscribes, SMS sends, deliveries, opt-outs, and push sends, opens, and opt-outs. References: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_marketing_cloud_data
_foundation.htm&type=5
What is the first thing a business stakeholder should focus on when considering a Data Cloud implementation?
Correct Answer:
B
This is the first thing a business stakeholder should focus on when considering a Data Cloud implementation. Obtaining cross-organizational buy-in involves aligning the goals and expectations of different teams and stakeholders who will use or contribute to Data Cloud. References: https://trailhead.salesforce.com/content/learn/modules/customer-data-platform-basics/get- started-with-customer-data-platform
A customer has a custom 'Customer_Email_c' object related to the standard 'Contact' object in Salesforce CRM. To which data entity is this mapped?
Correct Answer:
B
The custom ??Customer_Email_c?? object related to the standard ??Contact?? object in Salesforce CRM should be mapped to the Contact Point Email entity in the Customer 360 data model. This entity represents an email address that is associated with an individual or an account contact. References: [Contact Point Email Entity]
Which method should an administrator use when performing aggregations in windows of 15 minutes on data collected via the Interactions SDK and Mobile SDK?
Correct Answer:
C
This method should be used when performing aggregations in windows of 15 minutes on data collected via the Interactions SDK and Mobile SDK. Streaming Insight allows you to query and aggregate data from real-time streams using window functions. References: https://help.salesforce.com/s/articleView?id=sf.c360_a_streaming_insights.htm&type=5
How many calculated insights can be created per tenant?
Correct Answer:
C
The maximum number of calculated insights that can be created per tenant is 50. A calculated insight is a metric that defines and calculates a multidimensional measure on your data. You can use calculated insights to create segments and analyze your data in Data Cloud. You can also use calculated insights to create dashboards and reports in Tableau CRM. References: Calculated Insights
