Marketing-Cloud-Email-Specialist Free Practice Test

What does the validate tool check for? (Check all that apply)

1. A. The presence of an unsubscribe link
2. B. Invalid email address
3. C. A physical mailing address
4. D. Correct syntax for attributes
5. E. That each content area specified in the dynamic content rule exists

Correct Answer: ACDE

Which three content blocks do you need to create using AMPscript to enable personalization?

1. A. First Name, Introduction, Conclusion
2. B. Full Name, Introduction, Conclusion
3. C. Greeting, First Name, LastName
4. D. Greeting, Introduction, Conclusion

Correct Answer: D

A company has set out to increase their subscriberbase. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers

1. A. Require customers to provide their email address when calling customer service.
2. B. Create an in-store SMS campaign that offers a discount for opting in.
3. C. Have customers opt in to email before they can shop online.
4. D. Ask for an email address when a customer makes a purchase in-store.

Correct Answer: BD

A marketer sent an email to a group of subscribers with an invalid link.
What step could the marketer take to correct the link after the email has been sent?

1. A. Change the URL Expiration in Email Administration
2. B. Update the link using AMPscript
3. C. Resend the email with the correct link
4. D. Change the link in Job Links under Tracking

Correct Answer: D

Northern Trail Outfitters' marketing team includes the nearest store to customers in the templates of its emails.
The data extension only needs to be updated when store information changes, such as when a new store opens or a store close.
How can this be achieved?

1. A. Create an automation to begin when information changes on a store object using a workflow rule
2. B. Create a file drop automationto initiate when the store’s data extension is updated via import
3. C. Create a scheduled automation to import the file on a recurring basis with store information
4. D. Create a file drop automation to import the file when placed on the specified directory onthe EnhancedFTP

Correct Answer: A