Marketing-Cloud-Email-Specialist Free Practice Test

Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?

1. A. Scheduled Automation > SQL Query Activity > File Transfer Activity
2. B. File Drop Automation > Data Extract Activity > File Transfer Activity
3. C. Scheduled Automation > Data Extract Activity > File Transfer Activity
4. D. File Drop Automation > SQL Query Activity > File Transfer Activity

Correct Answer: B

Northern Trail Outfitters wants to display different content areas based on the subscriber data Which two features can be used to accomplish this? (Choose two.)

1. A. Personalization Strings
2. B. Profile Mappin
3. C. AMPscript
4. D. Dynamic Content

Correct Answer: CD

A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand ensure subscribers are getting the best experience possible.
Choose two answers

1. A. style or text for when images do not display automatically
2. B. add background colors that match branding
3. C. let them be completely image based
4. D. use custom corporate font to match NTObrand

Correct Answer: BD

Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio tosend shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?

1. A. Import File Activity > Send Email
2. B. Import File Activity > File Transfer Activity > Send Email
3. C. File Transfer Activity > Send Email
4. D. File Transfer Activity> Import File Activity > Send Email

Correct Answer: D

Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importingsubscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?

1. A. Make the First Name and Last name columns Primary Keys
2. B. Ensure the Nullable property is unchecked for the First Name and LastName columns
3. C. Check the Nullable property for the First Name and Last Name columns
4. D. Set up a default value for the column

Correct Answer: B