Marketing-Cloud-Email-Specialist Free Practice Test

Each time Northern Trail Outfitters sends their monthly promotional email, the volume of supportcalls spike. The executive team wants the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should be used?

1. A. Send Email Activity
2. B. Send Flow
3. C. Triggered Send
4. D. Send Throttling

Correct Answer: D

Northern Trail Outfitters wants to optimize email engagement. Which elements could they test using the A/B Test feature?

1. A. From Name, Preheader, and Dynamic Rules
2. B. From Name, Sender Profile, and Subject Line
3. C. From Name, Sender Profile, and Domain
4. D. From Name, Preheader, and Subject Line

Correct Answer: D

A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of thesystems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?

1. A. Import unsubscribes into a dataextension, then update status with a query.
2. B. Create an automation triggered on unsubscribes from the other system.
3. C. Create a suppression workflow for the unsubscribed accounts.
4. D. Import unsubscribes with the appropriate status into All Subscribers.

Correct Answer: D

Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?

1. A. Ensure the Nullable box is not checked for the First_Name field
2. B. Fill in the source data with "Valued Customer" for each blank First_Name field
3. C. Mark First_Name as the Primary Key
4. D. Make "Valued Customer" the Default Value for the First_Name field

Correct Answer: D

A marketer needs to test personalized content in an email prior to sending. How can the marketer easilyminimize the possibility of someone unsubscribing during the testing process?

1. A. Create a version of the email that does not include the unsubscribe link.
2. B. Deselect the option to Enable System Generated Links in the Test Send.
3. C. Send to a Test Data Extension via the Send Flow.
4. D. Send the marketing team a link to the Subscriber Preview of the email.

Correct Answer: C