Marketing-Cloud-Email-Specialist Free Practice Test

Northern Trail Outfitters’ (NTO) marketing team is looking to use a partner to develop its dynamic emails.
After submittal, NTO specialists want to make sure the emails are reviewed before approval. What feature should the NTO marketingteam employ?

1. A. Standard Workflow Approval
2. B. Content Detective
3. C. Preview Tab
4. D. Two-Step Workflow Approval

Correct Answer: C

A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTOhas HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

1. A. Emails can be formatted for desktop and mobile without extra coding.
2. B. One template can only be used for one email, maintaining brand standards.
3. C. HTML developers are needed to build templates, but not emails.
4. D. Templates provide the ability to create email messages using content blocks.

Correct Answer: AD

A team wants toimport a fife with column names that do not match the fields into a data extension. What step is needed to align the file data to the field names in the data extension?

1. A. Choose the appropriate date format.
2. B. Name the new import definition.
3. C. Map the attributes in the file.
4. D. Select the delimiting character.

Correct Answer: C

A marketer wants to usepersonalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? (Choose 3)

1. A. Personalization strings are case sensitive
2. B. Personalization strings are noted by two sets of double percent symbols
3. C. Personalization strings can appear in the subject line or body of the email
4. D. When using subscriber data, the attribute or field should have a default value
5. E. Personalization strings are limited to profile attributes

Correct Answer: ABD

NTO completed a data review process and discovered their data extensions folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number offiltered audience that are related for sending?

1. A. SQL query activities
2. B. Data filter
3. C. Filter activity
4. D. Filtered group

Correct Answer: C