Marketing-Cloud-Email-Specialist Free Practice Test

The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

1. A. Select the IT users from the Notification Settings panel onthe Overview page in Automation Studio.
2. B. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
3. C. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff inthe Run Completion field.
4. D. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.

Correct Answer: D

A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.
What needs to be configured in the Marketing Cloud account?

1. A. File Transfer
2. B. Data Loader
3. C. Enhanced SFTP
4. D. Encrypted SFTP

Correct Answer: C

NTO just hired a new associate whose …email is going to start creating and deploying the companies’ monthly campaigns and NTO need to ensure that no mistakes are made. Which two elements of the sent can be reviewed with approvals? Choose two answers

1. A. hyperlinks
2. B. from name
3. C. send count
4. D. subject line

Correct Answer: BD

What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)

1. A. they are like Suppression lists; list of subscribers that don't want to receive your communications.
2. B. subscribers who have a status (active, bounced, held, unsubscribed)
3. C. May be subscribers who want to continue receiving messages.
4. D. You select an Exclusion List at the time of send

Correct Answer: BCD

An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers’ registration information will be reflected in the same file.
How should the import of event registration data be configured?

1. A. Use the Import Activity to overwrite the records in the data extension.
2. B. Use the Import Wizard to add new records into the data extension.
3. C. Use the Import Wizard to overwrite the records in the data extension.
4. D. Use the Import Activity to add new recordsinto the data extension.

Correct Answer: A