Marketing-Cloud-Email-Specialist Free Practice Test

Northern Trail Outfitters wants to ensure its emails are meeting subscriber expectation and enticing engagement.
Which 2 best practices should NTO employ when sending email?

1. A. Set Cadence Expectations to front with Subscribers
2. B. Send genericcontent to appeal to all audicences.
3. C. Send Multiple emails a day to keep the brand top of mind
4. D. Use Subscriber data to dynamically populate email content

Correct Answer: AD

While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?

1. A. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
2. B. Choose data extension of contacts, and then choose tosend "Based on Recipient Test Data Extension."
3. C. Create a Test data extension that contains the five content variations the two team members need to validate.
4. D. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview 'myTestData.'"

Correct Answer: B

Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year’s sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO’s targeted segmentation?

1. A. Full-width lifestyle imagery featuring attractive people
2. B. Images of products that the customer has previously purchased
3. C. Personalized imagery influenced by subscriber preferences
4. D. Content focused on winter sports items for holiday shopping

Correct Answer: C

A company has one million subscribers. The company has a Masterdata extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?

1. A. A scheduled automation to import a file containing all of their subscribers.
2. B. A scheduled automation to import a nightly file of updated or changed records.
3. C. A scheduled automation to occur every 15 minutes to ensure the datais current.
4. D. A file drop automation to execute an import every time a record is updated or added.

Correct Answer: D

A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain?

1. A. Soft Bounce
2. B. Blocked Bounce
3. C. Hard Bounce
4. D. Undeliverable

Correct Answer: C