Marketing-Cloud-Email-Specialist Free Practice Test

Northern Trail Outfitters (NTO) needs to create a sendable data extension that will contain its customers' information. NTO's customersare identified by a unique alphanumeric Customer ID, and Email Address is a required field.
How should the data extension be configured?

1. A. Customer ID is Primary Key and relates to Subscriber Key
2. B. Email Address is Primary Key and relates to SubscriberID
3. C. Customer ID is Primary Key and relates to Subscriber ID
4. D. Email Address is Primary Key and relates to Subscriber Key

Correct Answer: A

The marketing team would like to sendan email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?

1. A. Automation Studio
2. B. Playbooks
3. C. Data Extract Activity
4. D. Filter Activity

Correct Answer: C

Northern Trail Outfitters wants to increase email subscribers this quarter. Which three methods could they use to legallyobtain subscribers?
Choose 3 answers

1. A. Email all unsubscribed customers asking for them to opt into email again
2. B. Purchase subscriber lists from a reputable data company
3. C. Ask customers to opt-in at time of purchase online by creating an account
4. D. Askcustomers to text their email address to a short code to opt-in
5. E. Create a Facebook lead capturing form to gain opt-ins

Correct Answer: BDE

Which action will the Validate tool complete when initiated?

1. A. Ensure subscribers have not unsubscribed or are undeliverable
2. B. Confirm that each content area specified in the dynamic content rules exists
3. C. Identify phrases like "click here" or "Free!" that could be marked as spam
4. D. Ensure subscribers status at the time of send is Subscribed or Bounced

Correct Answer: B

NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards JourneyBuilder due to the available activities. Which three Canvas Activities are available in Journey Builder?
Choose 3 answers

1. A. Wait Until
2. B. Query Activity
3. C. Decision Split
4. D. Post to Facebook
5. E. Send SMS

Correct Answer: ACE