Marketing-Cloud-Email-Specialist Free Practice Test

Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are
concerned aboutthe new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would be used to specify which IP address is used for retail vs. corporate?

1. A. Delivery Profile
2. B. Send Definition
3. C. Send Classification
4. D. Sender Profile

Correct Answer: A

A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts-in to receive communications, they will receive a monthly newsletter,weekly promotions, and a birthday email.
How should they manage unsubscribes by communication type?

1. A. Create suppression lists for each communication type, and associate the suppression list on the send definition.
2. B. Create separate data extensions foreach communication type and customize the subscription page.
3. C. Create a Boolean field for each communication type in the data extension and update the Profile Center.
4. D. Create publication lists for each communication type, and associate the publication list on the send definition.

Correct Answer: D

NTO wants to improve open rates. The email tracking team would like each of its campaign to have an engaging firm name, what should the email team setup foreach campaign.

1. A. Delivery profiles
2. B. Sender profile
3. C. Profile attributes
4. D. send flow

Correct Answer: B