Marketing-Cloud-Email-Specialist Free Practice Test

Which segment can be manually refreshed under Actions? (Choose 2)

1. A. Random Group
2. B. Filtered Data Extension
3. C. Standard Data Extension populated by a Query
4. D. Filtered Group

Correct Answer: BD

A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process.
In which two ways should the data extension and import be configured? Choose 2 answers

1. A. Select the updatetype "Overwrite"
2. B. Ensure the data extension has a Primary Key
3. C. Select the update type "Add and Update"
4. D. Select the update type "Add Only"

Correct Answer: CD

Which combination of audiences can be selected in the recipient section for a specific Send?

1. A. Lists and Audiences
2. B. Contacts or Audiences
3. C. Lists orData Extensions
4. D. Lists and Data Extensions

Correct Answer: C

A subscriber received a purchase confirmation email from Northern Trail Outfitters which did not contain a way to opt out.
What can be inferred about this email?

1. A. The email is commercial and not required to contain an opt-out link.
2. B. The email is transactional and not required to contain an opt-out link.
3. C. The subscriber can reply with 'opt out" in the email body to be removed.
4. D. The subscriber can mark the email to signify it is spam.

Correct Answer: B

A marketing team wants to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email.
Which tool should be used to execute this process?

1. A. Filter Activity
2. B. Data Extract Activity
3. C. Automation Studio
4. D. Journey Builder

Correct Answer: C