Marketing-Cloud-Email-Specialist Free Practice Test

A customer wants to grow the number of subscribers in the account.
Which two methods should the customer employ to acquire new subscribers? (Choose two.)

1. A. Preselect email opt-in check boxes at online checkout.
2. B. Add a “Sign Me Up” form to the homepage.
3. C. Use a list of email addresses purchased from online vendors.
4. D. Create an SMS campaign allowing customers to sign up for email.

Correct Answer: BD

Select three (3) best practices for interacting with potential and active subscribers?

1. A. Follow the CAN SPAM Law
2. B. Always make email opt in required
3. C. Makeunsubscribing easy
4. D. Make unsubscribing easy, no more than 4 clicks
5. E. Only use the email address offered

Correct Answer: ACE

If all subscribersreside within a single master data extension, what is the optimal way to manage unsubscribes by communication type?

1. A. Create a profile attribute or data extension field for each communication type, and use a boolean value to capture subscriber status
2. B. Create suppression lists for each communication type, and associate the suppression list with the email in the user-initiated send definition
3. C. Create separate lists or data extensions for each communication type, and create a filter to segment subscribers into the applicable lists or data extensions
4. D. Create publications lists for each communication type, and associate the publication list with the email send in the user-initiated send definition

Correct Answer: D

A national landscaping company wants to send targeted emails tocustomers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both dataextensions. Which two tools could be used to segment the data? (Choose two.)

1. A. Data Extract Activity
2. B. SQL Query Activity
3. C. Send Definition
4. D. Filters

Correct Answer: BD

A marketing team has done an audit on the file formats of marketing-related data that it receives in order to bring it into Marketing Cloud. The team found it receives data delimited by:
• Commas
•Tabs
• Pipes
• Tilde
• Fixed widths
Which format will need to be pre-processed or parsed after import into Marketing Cloud?

1. A. Fixed widths
2. B. Pipe
3. C. Tab
4. D. Comma

Correct Answer: D