Marketing-Cloud-Email-Specialist Free Practice Test

A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action.The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customerstill has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants toautomate sending the emails. Which process could the bank use?

1. A. Use Query Activities
2. B. Use Drag and Drop Segmentation to create data filters
3. C. Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and useFilter activities
4. D. Use Drag and Drop Segmentation to create data filters, and the use Filter activities

Correct Answer: CD

Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m. The content of the will change on aweekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?

1. A. Send Email Activity
2. B. Recurring Send Schedule via Guided Send
3. C. Send Flow
4. D. Triggered Send

Correct Answer: D

Which two subscriberaudiences can be created by using Measures in a Data Filter. Choose 2 Answers

1. A. Subscriber within a 30-miles radius of a zip code
2. B. Subscribers who have submitted spam complaints in the last week
3. C. Subscriber who have opened an email in the past 30 days
4. D. Subscriber who have not clicked in the past three months

Correct Answer: CD

A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key on the All Subscribers List as a Send Relationship.
Which two statements are correct about the emailsend behavior for any subscriber who currently does NOT exist on the All Subscribers List?
Choose 2 answers

1. A. The email address and Subscriber Key will be added to the All Subscribers List.
2. B. The subscriber will be added to the All Subscribers List witha status of Active.
3. C. If the CustomerJD field does not exist on the All Subscribers List, the email send will fail.
4. D. The Primary Key and demographic data will be added to the All Subscribers List.

Correct Answer: AB

A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)

1. A. An import activity can be executedmanually
2. B. The import activity is under Subscribers in the Email Application
3. C. An import activity can be used in an automation created in Automation Studio
4. D. The file for an import activity must be placed in a folder on a FTP site
5. E. The file for animport activity can be on a desktop computer

Correct Answer: CDE