Marketing-Cloud-Administrator Free Practice Test

A Marketing Cloud admin has been asked to update their Marketing Cloud SFTP password Where in Setup could they accomplish this task?

1. A. Company Settings
2. B. Feature Settings
3. C. Data Management
4. D. Security

Correct Answer: C

A Marketing Cloud admin needs to warm their accounts Dedicated IP. What option for segmentation aligns with the IP Warming process?

1. A. Segment to those recipients receiving text email versions first
2. B. Segment subscribers with soft bounces in their own dedicated send
3. C. Segment by domain to limit number of sends to each email provider
4. D. Segment by geographic region as after-hours sends will be marked as spam

Correct Answer: C

A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use SmartCapture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

1. A. AMPscript
2. B. SQL
3. C. HTML
4. D. CSS

Correct Answer: A

An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?

1. A. My Tracking > Test Send Emails
2. B. My Reports > Administrator Reports > Email Send Report
3. C. My Reports > Administrator Reports > Email Sends By User
4. D. My Tracking > A/B Testing

Correct Answer: A

A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?

1. A. Use Proof instead of [PREVIEW]
2. B. Add [PREVIEW] to the subject line validation list
3. C. Require several campaign approvals
4. D. Wrap the subject line with AMPscript

Correct Answer: B