Marketing-Cloud-Administrator Free Practice Test

An email marketing manager is planning to send a promotional email to one million subscribers. Which data structure should be used?

1. A. Data Extension
2. B. Publication List
3. C. Group
4. D. List

Correct Answer: A

Northern Trails Outfitters uses Doubleclick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?

1. A. Einstein AI
2. B. Interaction Studio
3. C. Datorama
4. D. Google Marketing Platform

Correct Answer: C

Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose 2 answers

1. A. Data Extensions
2. B. Publication Lists
3. C. Lists
4. D. Groups

Correct Answer: BC

When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?

1. A. The user gets Added to a blocklist that causes an Enterprise level unsubscribe
2. B. The user Is getting deleted from the AN Subscribers list
3. C. Data in data extensions corresponding to the customer
4. D. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

Correct Answer: B

Which three statements should be considered before using Goals in Journey Builder? Choose 3 answers

1. A. Goal target statistics are stored in a data extension.
2. B. Goals are created to evaluate journey performance.
3. C. Goals can act as exit criteria.
4. D. Contacts are evaluated against the goal after a wait activity.
5. E. Each contact is assigned an individual goal.

Correct Answer: BCD