Marketing-Cloud-Administrator Free Practice Test

A Marketing Cloud admin is setting up Northern Trail Outfitter’s newest business units and several users to assign to the new business units.
How would the admin assign users to the business units?

1. A. Give permissions to users at top-level account to assign their own business units.
2. B. Search for the individual user, select their name, and click Manage Business Units.
3. C. Search for the individual user, select their name and click Edit Business Units.
4. D. Re-import the users to update their assigned business units

Correct Answer: D

A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers

1. A. Microsite with Web Collect to store entrants on a data extension.
2. B. Microsite with Smart Capture to store entrants on a data extension.
3. C. Send Email Activity with a link to a subscription center.
4. D. Data Extension with double opt-in status defined.

Correct Answer: BD

Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this? Choose 2 answers

1. A. Edit the entity Verification Settings
2. B. Enable IP Whitelisting
3. C. Add a Domain to the Export Email Whitelist
4. D. Enforce Export Email Whitelist

Correct Answer: CD

What does Marketing Cloud authenticate when a user logs in through the user interface?

1. A. If the user is assigned a role in the parent business unit
2. B. If the user is logging in from a whitelisted IP address
3. C. If the user is an API User on their record
4. D. If the user has login hours enabled on their profile

Correct Answer: B

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers

1. A. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
2. B. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
3. C. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
4. D. IP ramp -up is important to establish a positive sender reputation.

Correct Answer: AD