Marketing-Cloud-Administrator Free Practice Test

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

1. A. Use a web-safe font for text that closely matches the brand's custom font.
2. B. Build an email as one image, with all text saved in the brand font.
3. C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
4. D. Build an email using multiple images, with all text saved in the brand font.

Correct Answer: A

A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?

1. A. Subscriber Key
2. B. Contact ID
3. C. Member Record
4. D. Data Extensions

Correct Answer: A

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers

1. A. Data Designer
2. B. Cloud Pages
3. C. Web Analytics Connector
4. D. Content Builder

Correct Answer: B