Data-Cloud-Consultant Free Practice Test

A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours.
Which two areas should a consultant review to troubleshoot this issue? Choose 2 answers

1. A. Review data transformations to ensure they're run after calculated insights.
2. B. Review calculated insights to make sure they're run before segments are refreshed.
3. C. Review segments to ensure they're refreshed after the data is ingested.
4. D. Review calculated insights to make sure they're run after the segments are refreshed.

Correct Answer: BC
The correct answer is B and C because calculated insights and segments are both dependent on the data ingestion process. Calculated insights are derived from the data model objects and segments are subsets of data model objects that meet certain criteria. Therefore, both of them need to be updated after the data is ingested to reflect the latest changes. Data transformations are optional steps that can be applied to the data streams before they are mapped to the data model objects, so they are not relevant to the issue. Reviewing calculated insights to make sure they’re run after the segments are refreshed (option D) is also incorrect because calculated insights are independent of segments and do not need to be refreshed after them. References: Salesforce Data Cloud Consultant Exam Guide, Data Ingestion and Modeling, Calculated Insights, Segments

What is Data Cloud's primary value to customers?

1. A. To provide a unified view of a customer and their related data
2. B. To connect all systems with a golden record
3. C. To create a single source of truth for all anonymous data
4. D. To create personalized campaigns by listening, understanding, and acting on customer behavior

Correct Answer: A
Data Cloud is a platform that enables you to activate all your customer data across Salesforce applications and other systems. Data Cloud allows you to create a unified profile of each customer by ingesting, transforming, and linking data from various sources, such as CRM, marketing, commerce, service, and external data providers. Data Cloud also provides insights and analytics on customer behavior, preferences, and needs, as well as tools to segment, target, and personalize customer interactions. Data Cloud’s primary value to customers is to provide a unified view of a customer and their related data, which can help you deliver better customer experiences, increase loyalty, and drive growth. References: Salesforce Data Cloud, When Data Creates Competitive Advantage

Which permission setting should a consultant check if the custom Salesforce CRM object is not available in New Data Stream configuration?

1. A. Confirm the Create object permission is enabled in the Data Cloud org.
2. B. Confirm the View All object permission is enabled in the source Salesforce CRM org.
3. C. Confirm the Ingest Object permission is enabled in the Salesforce CRM org.
4. D. Confirm that the Modify Object permission is enabled in the Data Cloud org.

Correct Answer: B
To create a new data stream from a custom Salesforce CRM object, the consultant needs to confirm that the View All object permission is enabled in the source Salesforce CRM org. This permission allows the user to view all records associated with the object, regardless of sharing settings1. Without this permission, the custom object will not be available in the New Data Stream configuration2. References:
✑ Manage Access with Data Cloud Permission Sets
✑ Object Permissions

The Salesforce CRM Connector is configured and the Case object data stream is set up. Subsequently, a new custom field named Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data stream.
Which statement addresses the cause of this issue?

1. A. The Salesforce Integration User Is missing Rad permissions on the newly created field.
2. B. The Salesforce Data Loader application should be used to perform a bulk upload from a desktop.
3. C. Custom fields on the Case object are not supported for ingesting into Data Cloud.
4. D. After 24 hours when the data stream refreshes it will automatically include any new fields that were added to the Salesforce CRM.

Correct Answer: A
The Salesforce CRM Connector uses the Salesforce Integration User to access the data from the Salesforce CRM org. The Integration User must have the Read permission on the fields that are included in the data stream. If the Integration User does not have the Read permission on the newly created field, the field will not be available for selection in the data stream configuration. To resolve this issue, the administrator should assign the Read permission on the new field to the Integration User profile or permission set. References: Create a Salesforce CRM Data Stream, Edit a Data Stream, Salesforce Data Cloud Full Refresh for CRM, SFMC, or Ingestion API Data Streams

Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation? Choose 2 answers

1. A. Add additional attributes.
2. B. Choose a segment.
3. C. Select contact points.
4. D. Add the calculated insight in the activation.

Correct Answer: BC
To configure an activation to a Marketing Cloud activation target, you need to choose a segment and select contact points. Choosing a segment allows you to specify which unified individuals you want to activate. Selecting contact points allows you to map the attributes from the segment to the fields in the Marketing Cloud data extension. You do not need to add additional attributes or add the calculated insight in the activation, as these are already part of the segment definition. References: Create a Marketing Cloud Activation Target; Types of Data Targets in Data Cloud