- (Topic 1)
The process of gathering data about what customers need and ensuring that desired features are included in the design and initial planning phase of a new product or service is known as:
Correct Answer:
B
- (Topic 2)
A company's supply chain depends heavily on sourcing from international suppliers. Conditions increasingly threaten supply continuity. Which of the following actions is most
appropriate?
Correct Answer:
B
- (Topic 3)
Companies interested in developing programs to pinpoint customer loyalty rely on customer relationship management tools that produce which of the following outputs?
Correct Answer:
C
- (Topic 1)
An advantage of using a third-party logistics service (3PL) is improved:
Correct Answer:
B
- (Topic 2)
A company that sells engineered-to-order products is planning implementation of a supplier relationship management system (SRM) for direct materials. Which of the following factors is most likely to make the implementation difficult?
Correct Answer:
A